Laddie Come Lately
Jann Wenner, trying to update his increasingly stodgy trademark title, hired Needham away from the American version of FHM (For Him Magazine), a British “laddie” title that focuses, as the saying goes, on beer and babes. His new job has prompted plenty of hand-wringing, with cultural critics wondering whether the installation of a onetime laddie editor means the industry is reaching desperately for a formula that’s made Maxim, Stuff and FHM–with their combination of bodacious bodies, cheeky humor and snappy graphics–three of the fastest-growing magazines of the last half decade....