In the internet age, social media has rendered even our idiot boxes recreational and with a whole world of news, advertisements, knowledge and whatnot just a fingerprint scan away, it offers a supremely convenient route to entertainment.
Now, taking advantage of this tectonic shift in preferred platforms is one of the biggest and most entertaining football leagues in the world- La Liga. Yes, this year in India, all 380 La Liga games will be telecasted live exclusively on Facebook in a move that changes the face of football coverage.
Also read: La Liga India Telecast: How to watch all the games on Facebook
But here’s the kicker, all these football matches will be streamed through Facebook free of cost.
La Liga’s head of digital strategy, Alfredo Bermejo told Reuters,
India has been growing in reputation as one of the most football frenzied nations in the world and the nation provides a market that can entice the big players at the top of the game. As such, Sony has been usurped as the rights holder in the subcontinent.
This move is also an attempt to cater to the young audience by providing them with a more handy method to follow their favourite sport.
Apart from the live telecast, Facebook will also air match previews and match highlights.
La Liga president Javier Tebas said,
Expressing his excitement in championing a ‘social first’ approach from one of the most popular sporting entities in the world, Facebook global live sports programming head, Peter Hutton said,
Facebook had earlier attempted to break into the sports broadcasting market in the Indian subcontinent but their bid of $61 million to secure the broadcasting rights for the Indian Premier League failed to seal the deal. But they’ve only kicked on and caught the big fish!
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